Bandhan – Courtship to Nuptials

Image via Bandhan

Modern india also carries lots of ancient values. A time-proven and reliable one of them is match making. There have been a couple of websites like shaadi, bharatmatrimony, jeevansaathi, simplymarry; which took matchmaking on the information superhighway.

The typical opportunity windows gives rise to multiple people solving the same problem. This leads in multiple simlar solutions. If there is no provision store in the area, mutiple of those open in a stipulated time frame. People choose one according to their convenience. Convenience is defined of per case basis. In case of provision stores, it is normally the distance from their houses. Similar thing happens with typically any content website, and same happened to online matrimony as well. A lot of these sites appeared from nowhere and each of them boasts of a decent number of users.

How does a consumer use these websites? She registers on all of them, and simply searches of all time to time. This leads to a high barrier discovery problem, and increased time to reach something valuable.

Bandhan solves this problem by not only searching across all these websites, but also providing a much easy and intuitive search experience to the users. No need to register on all these sites, simply hit bandhan in you favourite browser and search. You can nicely further modify your searches using the attributes that they provide. If you understand RSS, the search results can be cooked in that flavour. You can simply put your attributes and then subscribe to that particular feed in your favourite feed reader. The new results would be pushed to you as and when there are new profiles

To conclude, bandhan would make the user happy about searching the matrimonial content available on internet. I know one of bandhan’s founders, Shashikant Kore, very well. We have worked together in past. Shashi will be posting more about his journey to Bandhan soon on this blog. He blogs at http://bechalis.blogspot.com/.

Bandhan screenshot